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The MGR Blog

Whether you’re a marketing director working with digital agencies or an account executive at a digital agency, chances are you deal with tags all the time.  For clarification, I’m referring to tags (also known as a pixels) as the medium used to facilitate the collection and sharing of data between your website and the various […]
One of the popular metrics e-commerce companies use to measure success is conversion rate. A 1% increase in your site’s visitor-to-purchase ratio can add thousands of dollars to your bottom line. Leveraging industry best practices and our merchants’ success stories, we’ve outlined some tips that can help you convert more shoppers to buyers on your […]
Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of bidding, purchasing, displaying, and optimizing online ads in […]
Even if budget wasn’t an issue, no SEM agency can guarantee that your ads will always be ranked first or even appear on the first page of Google for certain search queries. Too many factors come to place beyond the scope of this article -including Google’s ever-changing algorithms- for any person or agency to be able […]
Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that a lot of people are using without really […]
What is Snapchat? Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. The first launch of the iOS version of the app dates back to September 2011, when it was launched under the name Snapchat. Snapchat allows users to monitor their chats or follow […]
The goal of every company is to reach out to as many potential customers as possible;  this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be, not many businesses manage to achieve their goal […]
It is no secret that one of the top online selling platforms in the world -if not the top- is Amazon. Americans, in particular, are greatly inclined to accomplish their online shopping on this site because it has everything from traditional merchandise to all sorts of digital products such as e-books, some of which they […]
If you’re looking for effective and responsive marketing tools to boost your brand through several channels and make your products and services available to your customers on all devices, the following list of marketing elements is a great start.  All of them are currently being used by all of our clients on a regular basis.  For […]
Rated “E” for some Explicit Language. We’re almost month into 2017 and it is very likely that by now, half our New Year’s Resolutions have already been “postponed” till next year.  I personally don’t care much for resolutions, especially, the New Year’s type since I hate to wait until the New Year to do something that […]
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