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One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past.  In other words, people that are already part of your contact list. It’s always easier and less costly to sell to […]
HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it looks like Google does not plan to increase […]
As you read this, summer will be officially over, kids are back to school and our lives are back to “normal.”  For our MGR Design Team, it’s always a bit strange because during the summer we typically work on fall and winter campaigns, holiday offers and other promotions that are still three or four months […]
Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look into it, the better.  Adjusting, fine-tuning, testing, measuring, […]
Catchy title, but no, I don’t have the answer if that’s what you’re looking for.  However, the other day, while leisurely browsing a few of the pages that I had previously bookmarked for “later reading” I came across this great article -or rather- response by Justine Musk on Quora. For those of you that have […]
For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber Monday, Green Monday, Boxing Day and every shopping […]
A few days ago, Adobe announced its plans to stop supporting Flash at the end of 2020.  I used to love Flash back in the days and it was our preferred format for video streaming.  Yet, as time went by and browsers, mobile devices and programming languages evolved, you could clearly see how Flash was just not […]
Well, while most of our friends were enjoying their favorite umbrella drink at the beach in July, all of us at MGR were working hard, because that is what we love!  And it’s been a busy month indeed!  Hard to select just 4 or 5 projects for this article, but here’s our selection for this […]
A lot of people, especially those that spend any amount of time in a corporate environment do not realize how many buzz words we hear (and use) at work on a regular basis.  Interestingly, a lot of them imply physical effort and skilled activities that most people will never do in their lifetimes.  Sadly, no […]
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to a final purchasing action is becoming more and […]
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