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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to a final purchasing action is becoming more and […]
Email retargeting connects rich customer data to email addresses allowing you to attract customers back to your website. For that reason, collecting email addresses on your website helps expand the reach of an email retargeting campaign and improve your existing email marketing strategy. Consider these facts: On both desktop and mobile devices, working adults report […]
I can’t believe the first half of the year is almost over!  Time flies when you’re having fun! Here’s a quick look at some of the projects that we have completed over the past few weeks. The Phoenician Resort Responsive Email Click Here to View Full Email >    Understanding Women – GYN – Website Redesign Click Here to View […]
As I write this, I realize that it is mid-June.  Summer has just arrived, and especially in Phoenix, AZ, we’re “enjoying” some pretty hot days lately, but it’s never too early to start planning your Email Marketing strategy for the upcoming Holiday Season. More so than at any other time of the year, grabbing your […]
According to Wikipedia, “Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. “ How does […]
There are a number of solutions available for creating websites, each with their own advantages, disadvantages and fanatical user bases championing each of them. This means finding the solution to publish your content could be tough. Make the wrong choice and you’re potentially stuck with a platform that causes you headaches and grief further down the line. Fortunately, there’s […]
Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display Network (GDN) and programmatically using the DoubleClick Bid Manager (DBM) platform. […]
Just as we get ready for Memorial Day Weekend, let’s take a look at some of the projects that we have completed over the past few weeks. Starwood Resorts Hawaii Responsive Email Click Here to View Full Email > (You Don’t Want to Miss the Other 5 Reasons!) The Wigwam – Website Redesign Click Here to View New Website > […]
Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel.  Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital advertising.  The word is ATTRIBUTION. Every agency claims […]
One of the biggest mistakes marketers make when setting up a campaign is using the same strategy and metrics that have proven to be successful for one stage of the sales process across the board, namely for the entire campaign.  The problem with this approach is that you end up treating the same way a […]
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