The Rise of Ad Blockers by the Numbers

Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it.  While mobile platforms used to be exempt from this new trend, this is no longer the case.  However, with the proper marketing plan, you can always adopt new alternatives and even take advantage of this situation.  But let’s take a look at these numbers:

MGR-AdBlocking-Infographic-Sections_The-Rise-of-Ad-Blockers-002-612x1024

MGR-AdBlocking-Infographic-Sections_The-State-of-Ad-Blocking-002-768x1794

MGR-AdBlocking-Infographic-Sections_Who-is-Blocking-Ads-002-768x2653

MGR-AdBlocking-Infographic-Sections_3-Ways-to-Rescue-Your-CPMs-002-768x826
Sources

  1. www.techinasia.com/adblock-plus-in-asia/
  2. blog.pagefair.cpm/2015/ad-blocking-report/
  3. fortune.com/2015/09/21/apple-adblock-stats/
  4. techcrunch.com/2015/09/12/raymond-carverA-loved-ads/
  5. blog.hubspot.com/marketing/horrifying-display-advertising-stats
  6. wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015
  7. adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/
  8. contently.com/strategist/2014/07/02/native-advertising-the-adblock-antidote/
  9. www.iab.net/media/file/Sharethrough-IPG-Infographic-11×17-CMYK_nobleeds.pdf
  10. http://blog.pagefair.com/2015/winter-is-coming-part-2-9-ways-users-already-block-your-mobile-ads/
  11. thenextweb.com/insider/2015/08/10/report-more-than-198-million-people-now-use-an-adblocker/
  12. www.theguardian.com/technology/2014/sep/09/blocking-adverts-napster-for-thepublishing-industry
  13. http://blog.pagefair.com/2015/google-losing-billions-adblock-devils-deal/
  14. http://downloads.pagefair.com/reports/adblocking_goes_mainstream_2014_report.pdf
2017-05-10T05:01:58+00:00