5 Things to Avoid with Dynamic Keyword Insertion
Ensuring that your text ads are able to attain your intended goals is as simple as inserting your keyword into the ad copy itself. For each keyword included in your Google AdWords campaign, you have an opportunity to increase your ads’ relevancy, so it’s only logical to aim for creating an ad for each of your keywords for maximum optimization.
Of course, you may be looking at hundreds of keywords and it wouldn’t be practical to spend time and effort into manually inserting each of them into your ads. Your logical option for better and faster results would be to use a feature such as Dynamic Keyword Insertion or DKI — this takes care of modifying your ads to display your keywords.
But while DKI can be your best friend in maximizing the effect of your ad campaigns, there are also a number of ways to use it incorrectly, which can prevent you from achieving the level of relevancy your business requires, and consequently cause you to lose potential customers (or even draw attention from the wrong online audience).
To help you avoid missing out on great marketing opportunities, provided below are 5 things to avoid with Dynamic Keyword Insertion.
Entering your competitors’ names as your keywords, as well as misspelling keywords
Some marketers include the use of their competitions’ names as keywords, but it will not work particularly well with DKI. There’s a greater possibility that this strategy will build animosity for your brand instead of a positive connection, so avoiding this when using DKI is your best bet.
In addition, failing to correctly spell your keywords in your ads can hurt your company’s credibility, so make sure to double check each one.
Typing in the wrong incorrect DKI Code
It may seem like nitpicking, but when it comes to Google AdWords, the smallest details can significantly affect your campaign’s results. You should avoid:
- Leaving extra spaces
- Using parentheses instead of brackets
- Using improper capitalization
Choosing one-word keywords
You can use up to 25 characters for your DKI headlines, so making use of only one word for your keyword means that you completely wasted the headline space. Such short keywords are not known to have healthy conversion rates, and worse, most online users see them and think that the entire ad is spammy.
You might think that using dynamic text more than once in your ad would bring the best results, but like they say, there can be too much of a good thing. With DKI, dynamic text that appears just once in your ad (preferably in the headline) is more than enough to draw the right kind of user attention.
Utilizing DKI with broad match keywords
Your objective with DKI is to bring up targeted and highly relevant ad texts that correspond to specific searches.
Using broad match keywords with DKI will result in irrelevant ads that will confuse online users. Why? Because broad match keywords are difficult to control when ads are drawn up, so your ad’s text will end up with terms that aren’t particularly relevant.
Do you need help setting up your AdWords campaigns? Contact our team at MGR and we will steer your campaign in the right direction. We have a variety of programs to fit your budget and expectations and I feel very confident that you will end up with lower campaign costs and higher conversions.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)