Revisiting The Zero Moment of Truth in The Digital Marketing Era Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR. If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as [...]
Move It Or Lose It Have you ever heard the phrase “Movement is life, stagnation is death”? This phrase has stuck with me ever since I heard it, and I see how true that really is. All you have to do is look around you. Most people are overweight, not many people walk to [...]
Google AdWords to Become Google Ads If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will reflect [...]
The War On Water How much do you actually know about the water that you are drinking? How safe is it, where does it come from, who regulates it? These are things we don’t usually think about. We just assume it’s safe because we are told it is. Over the past couple of years [...]
Why Branding Campaigns Are Crucial for Your AdWords Strategy As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be. But you can’t work on CPA strategies [...]
Why Sustainable Living Is The Only Way Lately being more environmentally conscious is starting to become more popular. There is a law that has been passed in some states that grocery stores no longer carry plastic bags, recyclable bins are more common, and using less plastic is becoming a movement. Living in [...]
New Technologies – Capturing Your Customers Attention Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching. It’s important to understand that you’re in the business of trading attention. No matter what [...]
The Benefits of Earthing If you’re like me, then you love to be outdoors whether it be hiking, camping, or even just going for a walk. I’m from LA which is a pretty large city. Finding nature and quiet takes a little more effort, and people aren’t as hungry to be “one with nature.” [...]
Social Media Demographics Fact Sheet Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below. Social media use over time When Pew Research Center began tracking [...]
Eat Your Sunscreen! But Not Really Did you know that you can eat your sunscreen right out of the bottle? Before you freak out, its only half true. What if I told you that you that you could eat FOOD to protect your skin naturally. Sounds a little more realistic huh, and [...]
