The Most Important Chart in Marketing Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better. Just like investing in stocks, you don’t want to put all of your eggs in one basket. Especially, [...]
Are You Letting Your Guests Slip Away from You? In case you haven’t noticed, Google Hotel Ads is fundamentally changing the way hotels are booked online. More specifically, Metasearch is changing how guests book their next hotel stay. Two out of three guests or around 67% of hotel searches start with Google. Not so surprising when [...]
How to Win the Voice Marketing Game We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with. When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, [...]
The Most Important Chart in Marketing Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of [...]
Why You Should Consider AMP for Your Website It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume. If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a [...]
Ten Point Check List to Make Your Email Campaigns More Effective for Your Hotel As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time [...]
Neuroplasticity: Training Your Brain Often times I find myself at war with my own mind. The constant battle between wanting to accomplish certain things, and the easy hard to fight feeling of not being “able” to. Why am I in my own way? The phrase Me vs Me is so true. My [...]
The Growth of Voice Search Optimization Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works. However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult [...]
The New Plastic Revolution Plastic is one of the most used products, and also one of the most harmful. As it affects our environment and wildlife more and more, we are now starting to understand the harmful impact it is having. We are starting to see a “no plastic” movement growing around [...]
The Zero Moment of Truth in The Digital Marketing Era – Part 2 A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT)as it was defined back in 2011. Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes [...]
