Why You Should Consider AMP for Your Website It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume. If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a [...]
Ten Point Check List to Make Your Email Campaigns More Effective for Your Hotel As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time [...]
Neuroplasticity: Training Your Brain Often times I find myself at war with my own mind. The constant battle between wanting to accomplish certain things, and the easy hard to fight feeling of not being “able” to. Why am I in my own way? The phrase Me vs Me is so true. My [...]
The Growth of Voice Search Optimization Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works. However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult [...]
The New Plastic Revolution Plastic is one of the most used products, and also one of the most harmful. As it affects our environment and wildlife more and more, we are now starting to understand the harmful impact it is having. We are starting to see a “no plastic” movement growing around [...]
The Zero Moment of Truth in The Digital Marketing Era – Part 2 A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT)as it was defined back in 2011. Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes [...]
Why Essential Oils Are Essential For Health You know that beautiful moment when you walk into a spa and the smell of lavender and heaven hit your sense of smell? You instantly feel ready to relax and check out for the next hour. You can thank essential oils for that divine smell, [...]
Digital Marketing Statistics for 2018 As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months. If anything, it’s always a good reminder of where the global advertising [...]
Tiny Homes Big Savings Have you ever heard of Maslow’s hierarchy of needs? In order of importance it goes physiological, safety, social, esteem, self-actualization, and self-transcendence. Most of us thankfully have all of our needs met in one way or another, but one thing that I have noticed is our need of [...]
Revisiting The Zero Moment of Truth in The Digital Marketing Era Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR. If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as [...]
