How to Win the Voice Marketing Game We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with. When [...]
The Most Important Chart in Marketing Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to [...]
Why You Should Consider AMP for Your Website It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume. If you’re not targeting and optimizing your ads and landing pages for mobile devices [...]
Ten Point Check List to Make Your Email Campaigns More Effective for Your Hotel As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now [...]
Neuroplasticity: Training Your Brain Often times I find myself at war with my own mind. The constant battle between wanting to accomplish certain things, and the easy hard to fight feeling of not being “able” to. Why [...]
The Growth of Voice Search Optimization Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works. However, the next big trend that has already been happening for a [...]
The New Plastic Revolution Plastic is one of the most used products, and also one of the most harmful. As it affects our environment and wildlife more and more, we are now starting to understand the harmful [...]
The Zero Moment of Truth in The Digital Marketing Era – Part 2 A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT)as it was defined back in 2011. Today, I’m going to [...]
Why Essential Oils are Essential for Health You know that beautiful moment when you walk into a spa and the smell of lavender and heaven hit your sense of smell? You instantly feel ready to relax and [...]
