A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google [...]
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Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be [...]
A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those [...]
In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. [...]
In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority. Among the most recent moves, Amazon announced the closure of its [...]
We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay. Top hotel brands already allocate a significant portion of their digital marketing travel [...]
What consumers want and expect from businesses gradually changes over time. Now that online technologies and devices have become widespread, the web is more integral in a person’s life. Customers want to feel connected with businesses. Today’s generations are also more [...]
If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here [...]
If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability [...]