Airbnb Versus Hotels – What Lies Ahead Airbnb has always been a fascinating story to me. Starting by the fact that it was born right in the midst of the largest global financial crisis back in 2008, [...]
MGR Consulting Group – Fall Project Showcase You know you’re busy when you don’t even have time to work on your own stuff! And that’s exactly what’s happening at MGR these days… we have a new website coming, new [...]
The Digital Marketing Arbitrage in Today’s World It was just a few years ago that The Internet used to be called the Information Superhighway, and for a good reason. There’s so much information circulating over the Internet [...]
Voice Search Findings, Campaign Optimization and More Earlier this year, Brian Dean analyzed 10,000 Google Home voice search results with the purpose of determining what separates voice search from traditional typed search. A Summary of his most interesting findings [...]
Finding New Leads Through Google Ads Customer Match Customer Match is not a new feature by any means. In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed [...]
Top Ten Marketing Rules to Succeed in 2019 and Beyond Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, [...]
Are You Letting Your Guests Slip Away from You? In case you haven’t noticed, Google Hotel Ads is fundamentally changing the way hotels are booked online. More specifically, Metasearch is changing how guests book their next hotel stay. Two [...]
How to Win the Voice Marketing Game We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with. When [...]
The Most Important Chart in Marketing Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to [...]
