Lots of news this week in the eComm world. Join Manuel and David as they cover Facebook’s new Shops announcement, Shopify’s Reunite News and Joe Rogan’s huge move to Spotify.
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Facebook & Shopify are going to bring it to Amazon like no platform ever has. There is now a serious competitor in town, and platform competition always benefits the merchants.
We read through the announcements and listened in to Mark Zuckerburg and Tobi Lutke’s call, here are the highlights:
- Shops will be US only for now.
- Facebook Shops are live today, Instagram coming in the next few months, WhatsApp and Messenger coming down the road.
- Directly integrates with Shopify, BigCommerce, WooCommerce, and other platforms. Simply import your inventory database with a few clicks and everything will be synced.
- Shops will be free forever (no 15% fee like Amazon), they just want to use them to grow ad revenue.
- Facebook will store customer payment info allowing for 1-click checkouts and payments.
- There will be a new “Shop” tab on Instagram where users can scroll through and discover new products and brands.
- Brands can now sell products directly through Facebook and Instagram Live with one click.
- Loyalty programs can be seamlessly added in, cutomers can see their points and rewards from Facebook & Instagram.
- Once launched on all platforms it will be a unified experience. Ex: Add to cart on Instagram, ask a the brand a question through Messenger and buy within it it without having to go back to Instagram.
- Open ecosystem for 3rd party apps, similar to Shopify.
- Shopify Balance Debit Card: Shopify Balance is a merchant account with no fees and no minimum balances
- Shop Pay Installments: Buy Now, Pay Later FeatureS
- Shopify Launches Local Delivery
Joe Rogan exclusive contract, including all past library and video streaming.Food Delivery Wars:
GrubHub, Uber Eats, Door Dash, Postmates: Who will survive and who will disappear?
What do you think? Take a listen and let us know your thoughts.
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This episode is brought to you by MGR Agency. Scaling marketing for leading digital brands.