How to Build an Audience for Your DTC Brand: The Ultimate Strategy – MGR Unplugged Podcast

81% of consumers plan to shop direct-to-consumer brands

Join Manuel and David as they discuss some of the proven strategies that successful DTC brands are using today.

Listen now on your favorite podcast platform:

Apple Podcasts Spotify | Google Play | Stitcher Overcast

Selling direct-to-consumer, commonly referred to as DTC, means companies are selling their products directly to their end customers, therefore, bypassing third-party retailers, wholesalers, or any other type of middlemen to deliver their products.

Known examples of DTC brands include Casper, Warby Parker, and Dollar Shave Club and many others.

A unique approach to growing a DTC brands is to develop a niche audience through mobile and digital channels with content marketing that grabs the attention of that audience.  After that, a company starts offering products related to their niche to their audience.  Samples of this approach include Food52 and Bon Appétit.

Some of the other major advantages of going direct-to-consumers:

  • Owning your consumer data
  • Cost Savings by eliminating the middle man or supply chain expenses.
  • Control of your own brand by not relying on other companies to present your products.

This podcast is brought to you by: MGR Agency Scaling marketing for leading digital brands.

Subscribe to The Edge Digest and receive weekly news directly in your INBOX >

If you liked this episode, please share it with your friends.  If you REALLY liked it, please leave us a positive review on your favorite podcast platform.  Thank you for watching or listening!

2020-02-04T17:08:16-07:00

About the Author:

Manuel Gil Del Real is the owner of MGR Consulting Group, an Interactive Marketing Agency providing marketing solutions to companies worldwide. He’s also an auto racing enthusiast and a blog author who enjoys sharing his thoughts and ideas on eCommerce, SEO, Social Media, Website Design, Video Marketing Internet Marketing, entrepreneurial advice, lifestyle and travel experiences among many others.