Selling direct-to-consumer, commonly referred to as DTC, means companies are selling their products directly to their end customers, therefore, bypassing third-party retailers, wholesalers, or any other type of middlemen to deliver their products.
Known examples of DTC brands include Casper, Warby Parker, and Dollar Shave Club and many others.
A unique approach to growing a DTC brands is to develop a niche audience through mobile and digital channels with content marketing that grabs the attention of that audience. After that, a company starts offering products related to their niche to their audience. Samples of this approach include Food52 and Bon Appétit.
Some of the other major advantages of going direct-to-consumers:
Owning your consumer data
Cost Savings by eliminating the middle man or supply chain expenses.
Control of your own brand by not relying on other companies to present your products.
This podcast is brought to you by: MGR Agency Scaling marketing for leading digital brands.
Manuel Gil Del Real is the owner of MGR Consulting Group, an Interactive Marketing Agency providing marketing solutions to companies worldwide. He’s also an auto racing enthusiast and a blog author who enjoys sharing his thoughts and ideas on eCommerce, SEO, Social Media, Website Design, Video Marketing Internet Marketing, entrepreneurial advice, lifestyle and travel experiences among many others.