For marketing professionals, the rapid change of today’s marketing options can be quite challenging. The success of their business depends primarily, on how they can convince the rest of the “always busy” people of the world to take a short break to learn, read, listen or take a look at their marketing message. With the average attention span for a person these days hovering at around 6-8 seconds, that’s all the time you have to ‘sell’ your customers something they don’t know they need.
According to a study done by Microsoft, the rising dominance of smartphones, mobile data, messaging apps, and social media is the cause behind falling attention rates.
This is something that really fascinates our team. We’ve spent a number of years working and studying marketing trends and consumer behavior as it relates to people’s daily lives and what influences their decision-making process. One thing has become clear to us over the years: when it comes to marketing trends, it’s a black and white debate. Either people believe and see what is coming in the future or they don’t and choose to live their lives in complete denial. But numbers don’t lie.