MGR Amazon Weekly Update | September 30, 2019
Top News This Week
The Rise of Amazon B2B Offers an Additional Revenue Path for Sellers
Amazon is using its massive platform to capture B2B buyers, most of whom already use Amazon personally and are happily shifting their business purchasing towards Amazon as well.
In a recent survey 32% of business buyers said that they spend over a quarter of their budgets on Amazon, and 55% of buyers said they expect to increase their B2B spending on Amazon over the next year. This sharp rise has led to additional highly profitable revenue streams for sellers, as the order size of B2B buyers is on average significantly larger than those of the individual consumer.
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Other Notable Links:
1. A rundown of Amazon’s hardware event last week, Alexa everywhere – THE VERGE
2. How to increase your Average Order Value (AOV) without raising prices – MGR
3. Amazon’s new smart glasses have arrived – CNET
4. The key to Nike’s 42% Q1 eCommerce growth? Personalization. – DG360