MGR eCommerce Edge Weekly | May 12, 2020

MGR eCommerce Edge Weekly | May 12, 2020
Top News This Week


Is Supply Chain the Key to the Next Wave of eComm?

Ownership of one’s supply chain has always been advantageous, but has the coronavirus crisis made it a necessity?

The brands that have succeeded the in the past two months are the ones who were able to move the fastest and serve the quickly changing needs of customers. The only way to do that is by owning one’s production facilities.

We’ve seen countless fashion and apparel brands quickly begin using their garments to produce masks. But beyond that, the fastest moving brands are able to spot trends, make changes, and begin selling new products to customers in a matter of days vs the weeks or months that it can take for brands who outsource their manufacturing.

The question is which brands will make the often hefty investment in something like supply chain that isn’t a direct revenue driver. It’s much sexier to spend that money on influencer campaigns, but which investment brings more value in the long run?

Other Notable Links:

1. J Crew and Neiman Marcus were last week’s bankruptcy victims, this week it may be JC Penney – REUTERS

2. Facebook launches WhatsApp payments in India, trial run for the rest of the world – BUSINESS INSIDER

3. Speaking of payments, Square launches ‘Checkout Links’, set up a checkout page in seconds and share with anyone – SQUARE

4. The affiliate marketing industry is crashing as companies are reducing payouts or ditching their affiliate programs altogether – BUZZ FEED

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About the Author:

Manuel Gil Del Real is the owner of MGR Consulting Group, an Interactive Marketing Agency providing marketing solutions to companies worldwide. He’s also an auto racing enthusiast and a blog author who enjoys sharing his thoughts and ideas on eCommerce, SEO, Social Media, Website Design, Video Marketing Internet Marketing, entrepreneurial advice, lifestyle and travel experiences among many others.