Happy New Year everybody! As we kick off 2020, Manuel and David go over the most popular marketing channels adding their own opinion and thoughts on whether they’re overrated, underrated or neutral. Take a listen and let us know what you think!
Our thoughts on:
Email Marketing – Direct selling, Newsletters
Text messaging – Direct selling, text messages, Facebook Messenger and SMS
Outdoor Advertising, Billboards, exterior signage
SEO – Traditional Organic Optimization
Paid search and display campaigns: Google, Yahoo! Bing
Content Marketing -Blogs, Articles
The interesting point is how some of the above channels seem to work on cycles. For example, email marketing was the game when the Internet just started, then it had a period of decadence due to excessive Spam and poor practices, while now it’s making a serious come back thanks to improved messaging and audience segmentation. Ditto for Direct Mail and other marketing options.
Manuel Gil Del Real is the owner of MGR Consulting Group, an Interactive Marketing Agency providing marketing solutions to companies worldwide. He’s also an auto racing enthusiast and a blog author who enjoys sharing his thoughts and ideas on eCommerce, SEO, Social Media, Website Design, Video Marketing Internet Marketing, entrepreneurial advice, lifestyle and travel experiences among many others.