As a business, your reputation is one of your largest selling points that you can offer to your customers and potential clients and customers. Your brand and company reputation are how your business makes its first impression on business partners, suppliers, employees, and customers, and cultivating a great reputation is a must for successful business operations. A reputation takes years to build and can be shattered in an instant. Here are three common reputation-killers that you should avoid at all costs for your business.
A Toxic Workplace
The first common reputation-killer that your business should avoid at all costs is a toxic workplace. A toxic workplace both limits your hiring capabilities and harms your relationship with your clients and customers. Nobody wants to do business with a business known for treating employees poorly, and nobody wants to work for them. Do whatever you can to ensure that your workplace environment is safe, supportive, flexible, and encouraging for your workers. Make sure that you listen to your employees’ complaints and ensure that bad managers and management policies are rectified as soon as possible. A toxic workplace can be changed if you are willing to put in the work.
Another reputation-killer that your business needs to avoid at all costs is data breaches. Your business will be storing customer information and data on your computers, which means it can be targeted by cybercriminals. A data breach can cause harm to your customers by revealing sensitive information, like payment info. Protecting your data protects your reputation as well. A data breach at your business can ruin your reputation as a trustworthy business, and your customers and clients may be less willing to share their information with you. If you want to avoid data breaches, robust cybersecurity is an absolute must.
Bad Customer Service
The final reputation-killer that we are going to talk about today is bad customer service. There are few things that your business can do to ruin your reputation like offering bad customer service. If you look at negative reviews of companies, almost half of them are about poor customer service experiences, not any other relationship with the business. You should be investing heavily in your customer service and making sure that every customer has a positive experience with your business -that is how you build a good reputation.
Your business reputation is crucial for your success. But your business reputation is fragile and can be shattered with just one simple mistake. Make sure that you are avoiding these three reputation-killers at all costs.
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As always, if you need any assistance with your branding and digital marketing, our MGR Team will be happy to chat with you one-on-one. Use this link to contact us and set up your free consultation.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)