Your company website is one of the most important parts of your company. It’s no longer a hobby anymore—this is your digital storefront. If you want to make the most of this tool, you must try to understand what people visit your website for. Additionally, you can iron out the rough edges to help your website create a better experience for customers.
Customers want to feel absolutely confident when they first stop on your website. Most of the problems that people have come from their inability to understand what is going on on-screen. Your job as the website owner is to label things clearly and design a better user experience.
Professionally-designed websites put people at ease. Use visual pictures and videos to explain certain concepts. Clearly label buttons and menus so that people know where they should go in different circumstances. Ask them clear questions, and add a search bar for even more navigation options. The easier it is to find your products, the more likely somebody is to support you.
Speaking of which, people should have an extremely easy time when they are trying to check out. Your ordering system should encourage people to buy with a short, step-by-step process. Having a solid ordering system also makes your job easier. You won’t have to answer as many calls with troubled customers if the process is simple.
Your website’s design can also help people feel comfortable. A good design promotes trust when the customer has to give you their information. At the end of the process, your customer should be confident that their product is getting shipped to them without a hitch.
Another way you can drive customer traffic is by offering something more than normal. While orders and products are usually the main incentive, it is not uncommon (and sometimes expected) for a company to have a website with informative articles. This doesn’t mean you have to create a full news team or anything, but instead focus on topics that relate to your product.
For instance, if you were a hardware store, you could talk about DIY projects. It can give a little extra personality to your website. Think about who your audience is, what they need, and then write about it. This thought process drives a website team’s creativity.
Occasionally, you will have customers who need your help. While call centers are incredibly common in different industries, what is more cost-effective is developing your own digital help center. Live chats and help articles are a main reason people visit websites, and if your help center functions as it should, you will have higher customer satisfaction!
Implementing an automated live chat that has a number of pre-set answers can resolve the more menial questions you get. Help articles can help both employees as well as your customers feel on top of everything.
Customers also like to visit your website to learn about what your business is up to! Not only does this help them learn about your current and future products, but it can also give them a taste of your company’s voice.
However, most customers want to get that information sent to them instead. In these cases, you should have them sign up for your newsletter. These can be short emails that give people the run-down each week. Make the email engaging, professional, and fun! These can help you retain customers over time, and loyalty in your customers is the best way to be successful.
Deals and Coupons
Last of all, most people traffic websites because they think they can get a sweet deal and coupons. This could be a smart and simple way to gain some new, loyal customers. Post deals that are directed specifically to first-time visitors. Once these people get a taste of your customer service, they will be more enticed to buy.
Make sure you don’t give them out too frequently, otherwise people will just take advantage of you. However, offering rewards for loyal members can also go a long way and redirect them to your website.
At the end of the day, if you can make your customers happy, you will be a successful company. Maintaining your website is essential. But what you choose to maintain will come down to your company.
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As always, if you need any assistance with your branding and digital marketing, our MGR Team will be happy to chat with you one-on-one. Use this link to contact us and set up your free consultation.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)