What You Need to Know to Start Selling on Amazon

This article is meant to be a quick reference guide for new or existing Amazon Sellers that want to ensure that their store is in compliance with Amazon’s latest terms and conditions.  It provides you with additional information that is key to selling successfully on Amazon.

Amazon is a very unique selling platform and unlike any other services that provide similar options to list your products, they are particularly detailed about certain rules that they want all sellers to follow.  They are also the largest online retailer in the USA which gives them leverage to demand more perfection than other platforms.

Below is a series of “Things to Do” lists that we hope will help you get your seller account approved and your store in compliance on a regular basis.

Your Amazon Seller Account – Things to Do

  • Provide the business name that will be displayed on Amazon so that customers remember your company.
  • Make sure your business contact information is current (email and phone number, if available) so that we can contact you, if necessary.
  • Keep credit card and bank account information current for payments and settlements.
  • Provide shipping and return policies to help build customer trust.
  • Describe any gift messaging and gift wrap services that you might offer.
  • Upload your logo to your seller account — your storefront logo image must be exactly 120 x 30 pixels.
  • Only enter company information specific to how you manage your business on Amazon.
  • Set your shipping rates so that customers know what your shipping costs are.

Amazon Products Listings – Things to Do

Product titles

  • Provide information about the specific product only.
  • Keep it short, but include critical information.
  • 100 characters maximum.
  • Start with the product brand where appropriate and not the seller.
  • Include a model number, when available.
  • Use only plain text (no HTML formatting).
  • Pay attention to correct capitalization.
  • Use numerals (“2” instead of “two”).

Images

  • Show only the product that is for sale, with no accessories — what the buyer will actually receive.
  • Use a pure white background (RGB values of 255,255,255).
  • Provide images with 1,000 x 500 pixels or larger.
  • The product must fill at least 85% of the image area.
  • The image format must be JPEG (.jpg), TIFF (.tif), or PNG (.png). JPEG is preferred.
  • Use professional photographs.

Amazon Customer Orders –  Things to Do

  • Review your default shipping settings and customize them to fit your fulfillment model.
  • Check your seller account daily for new orders.
  • Schedule order reports to track orders and order information.

Amazon Customer Service – Things to do

  • Fulfill all orders within the promised lead time and shipping windows and ship exactly what you listed for sale.
  • Clearly explain your shipping, return and refund policies and processes, along with other pertinent information.
  • Do not send communications to customers other than as necessary for order fulfillment and related customer service.
  • Respond promptly to buyer questions about the status of their order.
  • Note that customers have come to expect the same level of customer service from sellers that they receive from Amazon. If you don’t meet that standard, you may have to deal with some unsatisfied customers.
  • Be courteous and patient with customers when they request information, returns, or refunds.

If you’re a current MGR Amazon Services client, you don’t have to worry about any of the above lists.  We will not only set up your store to be fully compliant but we will also update it for you on a regular basis to remain compliant.  The last thing that you need is to see your store closed and your seller account banned for some obscure new rule that you didn’t even know it existed.

If you need any type of assistance getting your Amazon store properly set up for compliance with Amazon’s Seller Central guidelines, you can Contact Us here.  Our team will get back with you right away.

Thank you for reading.  Until next time, this is Manuel Gil del Real (MGR).

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2019-09-18T01:24:48-07:00

About the Author:

Manuel Gil Del Real is the owner of MGR Consulting Group, an Interactive Marketing Agency providing marketing solutions to companies worldwide. He’s also an auto racing enthusiast and a blog author who enjoys sharing his thoughts and ideas on eCommerce, SEO, Social Media, Website Design, Video Marketing Internet Marketing, entrepreneurial advice, lifestyle and travel experiences among many others.