We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay. Top hotel brands already allocate a significant portion of their digital marketing travel [...]
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What consumers want and expect from businesses gradually changes over time. Now that online technologies and devices have become widespread, the web is more integral in a person’s life. Customers want to feel connected with businesses. Today’s generations are also more [...]
If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here [...]
If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability [...]
In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook. And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads [...]
Are you a restaurant owner or manager? What if I told you that you could have your restaurant full every day for just about $20/day? Would you be willing to spend that? If not, this article is not for [...]
If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again… Maybe, this is just another case [...]
Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name. In sum, the new guidelines make it clear that advertisers can bid on [...]
It’s no secret that eCommerce keeps growing both in sales volume and transaction value year after year. One of the key factors for this growth is the generational shift combined with the growth of eCommerce solutions over the past [...]