Paid Social Campaigns
If you remotely follow MGR’s podcast, blogs, Alexa briefings or any other marketing content that we put out on a regular basis, you already know our opinion about paid social campaigns. In a nutshell, if you’re not actively advertising at least on Facebook and Instagram, you’re in for a crude reality check. This is one of those situations when you cannot afford not to be there.
As far as CPM, yes, at MGR we too remember when we used to add $5 to ‘boost a post’ and see the “Likes” grow on our pages. But those days are way gone now. Facebook’s CPM just 12 months ago was around $6; today is closer to $12, but still far behind paid search… for now. Likewise, Instagram’s CPM today is around $5, that’s what we mean by saying that it is grossly under-priced… Why wait to advertise at $10 CPM in a couple of years when you can get the same results today for half the price?
Paid social offers a LOT of possibilities to advertisers. It’s also a constant moving target with continuous updates and tweaks that will drive everyone crazy. But if you find an agency like MGR that understands how the game is played, you will be the winner in the long run.