Are you targeting the right demographic group, or are you targeting the right geographic locations, or are you targeting them in their time zone, income level, language, hobbies, and on and on… It’s no longer one-size-fits-all and hope it will stick. It’s day-trading attention backed up by a lot of research. The amount of time spent by our team on a single and well-targeted Instagram ad is incredible and not the stereotypical image of a selfie taken at a coffee shop. That’s the difference between succeeding and failing. It is far more a mix of strategy and art than many people realize.
We see how this works every day. A significant percentage of Amazon sales rely on customer reviews. Podcasts, mobile apps, online retailers, service businesses, they all achieve top ranks thanks to customer reviews and recommendations. Ranking algorithms – including those of search engines or Amazon product search – are developed to reward those who achieve higher relevance among their competitors, making it very difficult to debunk a top seller once they get to the top.
Let our MGR Team find the right strategy for you.