Amazon Digital Advertising & Marketing
Keyword Search and Search Optimization
Properly placed keywords that are relevant to your products and category selection is one of the keys to running a successful store on Amazon. Keyword optimization is also a moving target. Keywords that seem to perform well for you today, may not perform so well in the future for a number of reasons: product demand, popularity, competitors using the same keywords, or search trends variations, just to name a few. This is where our team of experts at MGR excels. Because we manage a number of digital marketing campaigns through major channels such as Google Ads, Facebook Business, or Bing, we already know the keywords that rank well and those that don’t.
We use the most accurate keyword analytics tools to find your product’s best performing keywords. Through our analytics software, we day-trade consumers’ attention to “buy or sell” the keywords that will generate the highest ROI for your store. The process is ongoing. Product titles and descriptions are always optimized, key benefits are highlighted in various ways, and comparison charts can be added to put your product ahead of your competitors. Our only goal is to increase traffic and conversions for you month after month.
All MGR Paid Digital Marketing Managed Services Include:
- Creating and setting up definite ad accounts with Amazon Advertising
- Research of the most relevant keyword phrase(s) that best describe a client’s products.
- Creation of a targeted keyword rich ad copy for client’s campaigns based on client input
- Budget management and Campaign Estimator based on campaign length
- Weekly Maintenance and Adjustment of all Campaign Elements
- Personal account managers
- Detailed campaign analysis and reporting on a monthly basis
- A change of campaign focus as required based on seasonal, financial and other factors
Add MGR Amazon Premier Consulting for Just $145/hr
Add MGR’s Premier Consulting to your Amazon Advertising Campaign for any additional consultation that you may need. We can set up one-on-one phone consultations or Skype calls at your preference. We will work with your team to provide you with answers and Amazon documentation as it relates to your specific questions and insights so you can get the most out of your store and advertising budget. Learn More >